Hosted the participants of the sock industry value chain for the third time at INVISTA “ LYCRA® MOVES ISTANBUL III ” seminar.
INVISTA, owners of the LYCRA® Brand, were delighted to host the third event of its kind to the Sock Industry. New Sock trends and innovations for 2017-2018 were shown as part of INVISTA ’s global promotional activities. INVISTA EMEA Sock Marketing Manager Jane Gwyther and a long-time Turkish fashion model Deniz Pulaş shared the new season trends and innovations prepared by Dutch design agency Stijlinstituut AMSTERDAM with the audience. Key managers representing knitters, spinners, coverers, and retail sourcing hubs invited to this exclusive event.
The new season innovation includes “ATHLEISURE” trend that offers comfort and performance 7/24 in fashion trends which constitutes the new age life style itself. The new sock innovations comprised of a portfolio of trends blending energetic aesthetics with chic performance; mixing the innovations in fiber concepts with different ways of clothing. There were four different trends.
4 different trends
1-The Laboratory: Offers dynamism and energy to the legs.
2-The Beauty Parlour: The socks emerge as luxury and comfortable layers.
3-The Office: Without any compromise to the corporate look; it adds dynamism to socks worn with classic pieces and suits.
4-The Wild: Supports strong and powerful legs caring about the nature.
INVISTA 2017-2018 sock trends and products produced with LYCRA® , COOLMAX®, THERMOLITE® fibers eliminate limits and brings the power of thinking without limits in R&D, design and technology to innovation.
INVISTA, owners of the LYCRA® Brand, were delighted to host the third event of its kind to the Sock Industry. New Sock trends and innovations for 2017-2018 were shown as part of INVISTA ’s global promotional activities. INVISTA EMEA Sock Marketing Manager Jane Gwyther and a long-time Turkish fashion model; Deniz Pulaş shared the new season trends and innovations prepared by Dutch design agency Stijlinstituut AMSTERDAM with the audience.