The 23rd Edition of the International Advertising Industry and Digital Printing Technologies Fair SIGN Istanbul 2022 brought together more than 300 brands with approximately 25 thousand domestic and foreign buyers at Tüyap Fair Convention and Congress Center on September 8-11. Business connections worth 1 billion TL were made at the end of the fair’s four days. Tarsus Türkiye General Manager Zekeriya Aytemur disclosed that the 23rd edition of SIGN Istanbul this year gave significant momentum to the sectoral trade and stated that the visitor profile from Türkiye and abroad satisfied the participants.
Aytemur explained that companies that want to expand their machine park, renew their existing technologies, professionals who plan to invest in this sector and those who want to establish new business connections and make trade agreements met at SIGN Istanbul 2022. He also added that they left behind a very productive fair for all industry stakeholders.
Numerous innovations met with visitors at SIGN Istanbul with their first launches
This year at SIGN Istanbul, standing out with the variety of products exhibited, the focus was on digital printing technologies, which are frequently used in almost every sector from automotive to furniture, from household and kitchenware to textile. Zekeriya Aytemur remarked that digitalization in the printing world has developed very rapidly and said: “The SIGN Istanbul 2022 we left behind was a very stirring fair. In particular, digital printing technologies, which are frequently used by almost all sectors, came to the fore.” Pointing out that machines capable of printing on different surfaces from glass to wood, from metal to textiles were exhibited together at the fair, Aytemur added that many innovations, including a machine that can print on both sides at the same time, were launched for the first time at SIGN Istanbul.
The fair hosted Promogift Istanbul Special Section for the first time
The latest design products of the Turkish promotion sector met with the visitors for the first time in the Promogift Istanbul Special Section, which was organized in SIGN Istanbul 2022. Rich promotional alternatives from recycled promotional products to corporate promotional products, from printing products to corporate textile products, from souvenirs to stationery and office accessories were exhibited together at Promogift Istanbul Special Section set up in the 11th Hall.