UV and UV-LED printing, which is an important sub-segment of innovative digital printing solutions, shows significant improvement when looked at market rates. Providing sales and service of these products in Turkey, Pigment Reklam confirms said growth in the market.
According to a study by Smithers Pira, the digital inkjet printing market is expected to reach 109 billion USD in 2023 with an annual growth of 9.4%. This growth is due to the fact that digital technologies are constantly and rapidly making innovations that rival them to traditional printing systems. Technological developments affecting the market for decades in the past have now have an immediate effect on the whole market in a few years.
The machine structures becoming more user-friendly and ergonomic, the printheads’ capability of working with different inks and different printing qualities, and the development of the capacity of a single machine to print on different materials were important steps in this process. Inkjet digital technologies have expanded their range by switching from office prints, where they have first been used to industrial and factory prints. While intense competition in the market pushed technology manufacturers to add innovations to their continuous solutions, the print manufacturers also had the opportunity to offer more profitable and more creative products to the market. The “win-win” for everyone formula in the digital transformation definitely works.
UV and UV-LED printing will be the most important segment
The UV and UV-LED printing segment has a significant weight in the growth that is and expected for the digital inkjet printing market. According to another global study, the UV printing systems market is expected to be 3.28 billion USD in 2018, and in the year 2023, it will increase by 10.66% yearly to 5.45 billion USD. In addition to signage and indoor-outdoor applications, UV printing addresses many different areas such as medical, electronics, automotive, transportation, and industry.
The demand for UV and UV-LED solutions is constantly increasing thanks to the basic advantages such as fast drying, environmentally friendly, competitive price and UV resistance. Although the price of UV inks is slightly higher compared to the solvent, this situation is rapidly changing. The fact that UV printing can be used in both internal and external printing applications; and have no harm to human health indicates that this segment has further development potential.
Digital transformation of the Turkish Printing Market
The Turkish printing industry; whose digital transformation in print is almost simultaneous with Europe; has demonstrated its strength by adopting new technologies quickly. Investors obtaining more profitable and better quality products very quickly with digital printing solutions instead of traditional printing; accelerated the digital transformation. Digital printing; as a technology where printing demand for tens of sectors, including advertising, graphics, and textiles has been met; has come a long way since 2000. Not just the comparison between traditional and digital printing; but the fact that digital printing has begun to compare its own versions displays this development clearly. Digital solutions, which have already demonstrated their superiority and cost advantages for samples and low-volume productions; also show that they are sufficient for high volume and industrial printing.
UV printing opportunities with Pigment Reklam
Specializing in UV and UV-LED printing technologies; Pigment Reklam has been providing solutions to Turkish printing industry for more than 10 years. The company confirms the rapid growth of this market segment; and contributes to the transformation and innovation of the Turkish printing industry; with their rich product portfolio and strong technical support. Today, Pigment Reklam offers new technologies to the market with their flagship brand swissQprint and their new brand Plamac.
It is quite clear that UV and UV-LED printing have a great potential to thrive in the Turkish market. Traditional and solvent printing methods are now being abandoned; due to both environmental and human health hazards and the development of digital technologies. Pigment Reklam’s sales figures in recent years and profiles of investors show that these technologies are demanded; from almost all segments. Signage manufacturers, sign makers, furniture and glass manufacturers, wood and metal print manufacturers and textile manufacturers give priority to invest in UV printing solutions.
swissQprint, which’s Turkish agency is carried out since 2013, is Switzerland-based and is developing engineering products with high precision. The company launched their 3rd generation UV printers at the FESPA Global 2018. Providing solutions to print manufacturers with products focusing on the starting and medium level; as well as industrial segments with Oryx3, Impala 3 and Nyala 3 models; swissQprint also introduced Impala 3S and Nyala 3S models for the first time this year. Largely acclaimed with their first two generations in the Turkish Market; these printers continue to claim the market with their increased productivity and optional wealth.
The new brand: Plamac
Plamac, the new brand that Pigment Reklam has brought together this year with the Turkish printing market; has very reasonable and high quality models for flatbed and roll to roll printing demands. Developed with 15-year R&D experience, these models bring UV and UV-LED printing to a level that can be purchased in terms of price comparison. Morpho 2513 in flatbed printing, Reflion 3200 and Pegasus 3200 models in roll to roll printing were first introduced to the visitors at Sign Istanbul 2018. The exhibition was very successful both in terms of introduction of the products and sales negotiations. Plamac solutions, which can produce high quality and low cost printing on hard and flexible materials; are able to significantly increase the competitive advantage of Turkish print manufacturers.
Learn more about Pigment Reklam’s rich range of products and services on their official website; http://pigmentreklam.com.tr/