Pigment Reklam will launch the Plamac brand at Sign Istanbul 2018 exhibition, continuing its mission to present innovative UV printing technologies to the market. Attractive solutions for several flatbed and roll to roll applications will be presented to visitors during the exhibition.
Pigment Reklam is participating at Sign İstanbul 2018, which will be realized in TUYAP between 20th and 23rd of September, with innovations in UV printing field. Pigment Reklam, which has represented many important international brands, primarily swissQprint and bullmer, preferred the Sign İstanbul for the first launch of its new brand Plamac. Plamac UV printing solutions with flatbed and roll to roll printing models will attract industry professionals throughout the exhibition. Visitors will be able to see the innovations in the Pigment Reklam booth in Hall 12 No D20.
Serkan Çağlıyan, owner of Pigment Reklam, said that they decided to rejoin Sign İstanbul, which is considered to be the most important activity of the region for industrial advertising and applications, after a certain period of time, because they want to reach every area where UV printing solutions are used. Çağlıyan; “As Pigment Reklam we have a wide booth area and a concept that is easily accessible for every exhibition. In our 160 m2 booth area, visitors will be able to easily see our machine working and examine printed samples. We want to emphasize that we are also accessible in our day-to-day business plans as well as we are at the exhibition.”
Plamac launch at Sign İstanbul
Reminding that they offer UV digital printing solutions to the market and they are in a strong position in the market, Serkan Çağlıyan underlined that they constantly improve their product portfolio. Çağlıyan said; “We offer the Plamac brand to Turkish market now. With the flatbed and roll to roll UV printing solutions required for several industries and applications, Plamac comes with a competitive price and quality advantage. We will exhibit Plamac’s Pegasus, Morpho and Starfire series printers at the exhibition. These solutions are ideal for all applications where the advertising, leather industry, glass, wood, tension ceiling and textile printing applications are used. In Sign İstanbul we aim to meet investors and professionals from all these markets.”
Recalling the constant increase in demand for industrial printing, Çağlıyan expressed that industrial demands were prominent for interior prints as well as in outdoor works. Saying that Pigment Reklam is an ambitious supplier in environment and human health friendly UV printing technologies, Çağlıyan also explained that they have got the results they expected from the market with their solutions.
Çağlıyan expressed that they will provide information about their solution to the large number of visitors at the Sign İstanbul fair and the advantages they will provide to them; “We are developing solutions to achieve better quality and sustainable growth in the market. Plamac is a brand that serves this purpose. We will continue to offer technological solutions that can be achieved without sacrificing quality to all professionals in the printing industry from start-up to advanced development level. The key concept for us is accessibility. We will show that we have a broad and robust reachability on the market; with both our solutions and our institutional structure as Pigment Reklam.”
Serkan Çağlıyan also announced that there will be presentations of the 3rd generation machines (Oryx 3, Impala 3, Nyala 3, Impala 3S and Nyala 3S); that swissQprint introduced for the first time this year at the FESPA.
The market will get used to fluctuations in exchange rates
Serkan Çağlıyan said that the mobility in foreign exchange rates felt in July and August were troublesome for import-based industries. Voicing that the digital printing is almost entirely an import-oriented industry; Çağlıyan noted that a certain mobility in the exchange rates was already expected; “This sudden increase both in dollar and euro exchange rates was actually giving signals. However, the Turkish economy has a truly incredible character. It can adapt to new realities very quickly. It can start the growth cycle with a quick jump from the point; where you think the economy hit the rock bottom. Turkey has a robust financial system that has the power to quickly overcome these difficulties.”
Çağlıyan stated that the market would be rapidly adapting to these new levels in the exchange rates; and that it is inevitable that sales figures will decrease in the first period. Çağlıyan continued his words as follows; “At a time when macroeconomic balances are shifting; we will try to maintain our relationships with our current customers and to adapt to this new era. Investors are adhering to a wait-and-see policy and we will provide them with the necessary support in this process.”
First half of 2018 was very active
Recalling that 2018 started fast and the positive expectations about the end of the year were dominant; Serkan Çağlıyan underlined that the market was quite dynamic in the first months. Çağlıyan said that the election process in June directed the investors to wait; and that the results of the elections enlivened the investors back; but sudden fluctuations in the exchange rate reversed this process.
Stating that they would continue to work to reach their year-end targets, Çağlıyan finished his words saying; “We do not want to withdraw during the crisis period. The best way to flip a crisis is to work harder. Sign İstanbul will be useful for this. Our new brand, Plamac, will be an attractive option for potential buyers waiting to invest. We will grow together with the market, we will offer solutions that will grow the market. With our rich product portfolio and strong technical support, we are ready for this.”