Tracking the most important events of digital printing technologies on the spot, Pigment Reklam participated in the APPP EXPO, Shanghai in March. Pigment Reklam has announced that it has returned to the Turkish market with a surprise from the Asian exhibition.
In addition to UV and UV LED printing solutions, Pigment Reklam, which offers digital cutting technologies, printing inks, software and spare parts to the Turkish printing and advertising industry, is tracking the most important exhibitions of the global market on the spot. 26. APPP EXPO – Shanghai Ad & Sign Expo held at the National Fair and Conference Center (NECC) in Shanghai between 28-31 March visited by Pigment Reklam executives Serkan Çağlıyan and Mehmet Büyükkök has been the stage for very important development. Pigment Reklam has returned from APPP EXPO, the most important digital printing, signage and applications exhibition of China and Far Asia markets with good news.
Pigment Reklam company owner Serkan Çağlıyan who gives information about fair visits said that APPP EXPO was more crowded and better organized compared to previous years. Çağlıyan has the following evaluations; “China has shown that it is the greatest and most important power of the global economy in this exhibition once again. Numerous innovations and applications in the field of digital printing have been extensively seen in the exhibition. Especially in solvent and eco-solvent, China is the world’s largest and in fact the only big market. This technology is not used extensively in Europe and other markets.
The Chinese printing industry is also showing great interest in UV printing technology. There are many machine manufacturers of Chinese origin, either large or small. Actually, the machines with Ricoh and Kyocera printheads stand out. Europe-based companies also participated in this exhibition, so the potential of this market was not unrelated. There is a sales focused orientation thanks to the increase in the variety of the demand in a growing market”.
Indicating that swissQprint represented in Turkey by Pigment Reklam has participated in APPP EXPO, Serkan Çağlıyan said that Nyala LED model was exhibited in the booth. “A Nyala LED version with 8 colours and plus white was offered to visitors. I can tell you that the swissQprint booth attracted a lot of attention during the exhibition. There was an unbelievable demand for the application of the light box, especially on fabric. swissQprint demonstrates in a real sense that it clearly addresses both the developed markets and the emerging markets’ demands.
Pigment Reklam’s New Brand is coming to Turkish Market
Stating they visited both present firms and the firms they had already worked with and participated in the training programs at the APPP EXPO 2018 exhibition, Serkan Çağlıyan underlined that the exhibition was fairly productive for them. Çağlıyan said that efforts have been made to bring a new brand to Turkish printing industry at the exhibition as well; “We will announce the name shortly, and we have gained a new brand of printing and signage industry. We will share the information about this new brand with the public soon. But I can say that. As Pigment Reklam we will further strengthen our leading position in UV printing.”
“We are at FESPA Berlin in May”
Pigment Reklam will be at the FESPA 2018 with the brands they represent; which will be held in Berlin from 15 to 18 May. Saying that they will host visitors in the booths of swissQprint and bullmer brands – of which their participation to the exhibition has been officially announced – Serkan Çağlıyan indicated both brands will introduce their latest innovations and developments at the exhibition.
Relating that their cooperation with swissQprint was progressing in a good way, Çağlıyan continued his words as follows; “We have been working together since 2013, and at every FESPA swissQprint is definitely launching a new innovation. The LED print generation was introduced to the market last year; and shortly it has made a name for itself on the market. In the previous year, 4×4 versions of second generation machines were shown; swissQprint chose to keep its innovations until the last minute at this year’s FESPA. In digital printing, we are waiting for a big surprise that will affect quality, productivity and cost.”
Serkan Çağlıyan claimed that their digital cutting brand bullmer will be one of the focus points of the FESPA 2018. Çağlıyan; “bullmer will introduce innovations that enhance precision, cutting power and flexibility in the field of digital cutting. Innovations in the cutting segment do not happen as quickly as in print. The developments are slower and more impressive. bullmer will show the software and hardware enhancements in current solutions”.