The “Growth Machine” campaign was formed to boost the promotion of Turkish machine industry, while it highlights the potential of the industry.
Turkish Machinery producers launched their brand new ad movie “The Growth Machine of Turkey,” after grabbing great attention with “Clockwork” ad that gathers leading manes of the industry. The ad underlines that the machinery industry creates value the more it works and contributes directly to human life. It emphasizes that the growth machine of Turkey continues to operate for welfare.
They are working hard to be a well known strong brand on a global scale as Turkish Machinery manufacturers, said Machine Exporters Association President Adnan Dalgakıran. “The machinery industry has the proper experience and substructure to carry Turkey to an advanced class. If Turkey uses this potential and operate the growth machine properly, we can sign an outstanding story across the world. As Turkey’s machinery manufacturers, we wrote the first sentence of this success story via boosting our exports at a time of contracted global commodity trade,” he commented.
Turkey is among two countries which achieved an increase above the average in global machine commerce thanks to machinery manufacturers, while they revealed their new term targets and road map. Deeming the machine industry as the “Growth Machine of Turkey,” they are acting upon this theme within the new term communication campaign.
The economic uncertainties created volatility across the world during the first 10 months, when Turkish machinery players recorded an exports of USD11 billion. They achieved 1 1.4% growth when compared to the same period of 2015. The machine industry managed to boost its exports to 700% in the last 15 years and became the leading actors of economic stability in Turkey.
“Turkey has the strength and potential for industrial revolution”
The global commodity trade contracted by around 3-4%, which makes the sustainable export growth on part of Turkish machinery players even more important, according to Adnan Dalkıran. “We are proud of this success but also aware of the fact that we have a long way to go. We need to have a better industry strategy compared to put competitors in order to boost our power in global competition. Turkey already has the strength and potential to join among exporters of high tech products and implement and industrial revolution. The symbol of the breakthrough in industry is set to be the growth machine,” he noted.
They are trying to release their unique working methods in order to have Turkey’s Machinery Manufacturers brand accepted in international competition market. Dalgakıran continued, “Although each of us manufactures machines in our own sub-industries via various businesses, we turn to be a huge machine when we come together. Like all the institutions that carry on branding successfully across the board, we are trying to set the basic trends in technology and design. Our industry continues to be the growth machine of Turkey via its triggering power in economy as it forms a large sub-industry network, is within the technology, lowers investment costs of our manufacturers and employs qualified personnel. Shortly, we manufacture and Turkey grows.”
“Local manufacturer fits with local machine”
The main reasons for preference of Turkish machine manufacturers in global markets are the fact that it produces the demanded quantity at best quality with competitive prices and it has a professional vision in timely deliveries. The domestic machine usage should be encouraged in the local market as well in order to give a more competitive momentum to machine industry as a precaution, according to Dalgakıran. He said, “Local products should be preferred in public or public-supported machine and equipment purchases if there is chance. Private sector should also give priority to Turkish machinery manufacturers. The local manufacturer fits with local machine.”
The wholesaler vision of “state subsidy for every investment” should be quit, Dalgakıran underlined, while investments that would cut dependency on imports should receive priority via technological evolutions.