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Mayer & Cie. reinforces its market leadership in Turkey

KnittingMayer & Cie. reinforces its market leadership in Turkey

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In Covid-19 pandemic year 2020 circular knitting machine manufacturer Mayer & Cie. (MCT) has further improved its leading position in Turkey. So Turkey continues to be one of the companyโ€™s strongest and most consistent sales markets. Even in difficult years, the manufacturer and its longstanding Turkish representative Mayer Mรผmessillik have achieved positive results. The reasons for this yearโ€™s success, as Mayer & Cie. sees it, are the transfer of production to locations close to Europe, Turkeyโ€™s state-of-the-art machinery and the increase in demand for comfortable clothing that is suitable as home office wear.

Turkish market is a growth market despite the corona pandemic

Stefan Bรผhler, Mayer & Cie.โ€™s regional sales manager for Turkey, said; โ€œCompared to 2019, we anticipate a growth in the Turkish market even though the corona situation was a serious setback in the second quarter of 2020โ€.

Mayer & Cie. got off to a strong start on the Bosporus in the first quarter of 2020 with additional positive effects until mid-March. This was due to a desire for production locations close to Europe. In the second quarter, during the lockdown, demand largely ground to a halt. Government measures helped to cushion the downturn. Ahmet M. ร–ฤŸretmen, general manager of MCTโ€™s Turkish sales partner Mayer Mรผmessillik reminded that in the second quarter, GDP was down by about 10 percent; โ€œHowever, despite the crisis, we can say that the circular knitting sector got off lightlyโ€.

Since July 2020, orders for Mayer & Cie. circular knitting machines have bounced back again. Saying that there are different interactions at the source of this improvement, ร–ฤŸretmen continued his words as follows; โ€œThe main reason is the low exchange rate of the Turkish lira, which has boosted exports of ready-made textilesโ€. The Turkish Daily Hรผrriyet reports, with reference to the Turkish state news agency, 11 percent year-on-year growth in August 2020. The most important export markets, the newspaper says, are Germany, the UK and Spain. Between them, they account for around half of exports totalling 1.27 billion EU. ร–ฤŸretmen; โ€œThis demand must be fulfilled. That leads to investment in machinery by manufacturersโ€.

Relanit is synonymous with single jersey

The machines of choice for Turkish knitwear manufacturers are regularly Mayer & Cie. machines. The long-established German firmโ€™s share of the Turkish market is substantially higher than in other markets. The manufacturerโ€™s position is particularly strong in the market for plain single jersey fabrics, with the Relanit 3.2 HS being the machine of choice. It achieves an extraordinarily high level of productivity, especially in processing elastomer yarns. It also handles a wide range of yarns reliably.

Mayer & Cie. has a solution for all knitting jobs

Mayer & Cie. is the clear leader in the second major circular knitting discipline, rib and interlock fabrics. โ€œInterlock is Mayer & Cie.,โ€ says Ahmet M. ร–ฤŸretmen, putting it in a nutshell. The machines used for double jersey fabrics are the OV 3.2 QCe, the D4 2.2 II and the D4 3.2 II. The OV 3.2 QCe knits interlock, 8-lock structures, spacers and fine gauge with 3.2 systems. The D4 2.2 II is another stalwart for rib, 8-lock and interlock. The 8-lock D4 3.2 II is the machine of choice for firms that want to manufacture structures such as Piquรฉ, Punto di Roma or Thermal in addition to interlock.

The MBF 3.2 is another top seller in Turkey. A three-thread fleece machine, MBF 3.2 knits fabrics for sports and leisurewear such as hoodies and is very much in keeping with the trend in home office year 2020. Ahmet M. ร–ฤŸretmen said โ€œComfortable clothing is circular knitted and the circular knitting industry benefits from that of courseโ€.

Mayer & Cie. reinforces its market leadership in Turkey
Mayer & Cie. reinforces its market leadership in Turkey

The worldโ€™s most state-of-the-art machine parks are in Turkey

Another advantage is the modernity of the Turkish machine park, which is doubly attractive in view of Turkeyโ€™s weak currency. Mayer Mรผmessillik general manager Ahmet M. ร–ฤŸretmen: โ€œIn the past 10 to 20 years there has been very heavy investment in high-quality machines. As a consequence we have the worldโ€™s youngest and most up-to-date production facilitiesโ€.

Combined with geographical proximity to the main export markets in Europe that should prove a growth driver in the years ahead โ€“ and keep demand for Mayer & Cie. machines brisk and high.

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