Presenting the brands in its product portfolio such as Xerox, Epson, Efi to Turkish market, Lidya Grup attented to FESPA 2017 fair. Company’s senior executives didn’t leave the brands they presented alone at the fair; where more than 700 attendees and 20 thousand visitors came together. Lidya Grup Board Chairman Bekir Öz, Managing Consultant Rıza Başoğlu, Graphic Arts Sales Director Adem Öz and Wide Format Products Sales Manager Mehmet Döner and accompanying team were ready at the fair. Visiting Efi and Epson brands’ booth, Lidya Grup authorities also made bilateral discussions as well as signing to new sales and agreements.
Saying that attending to abroad fairs is important for our country’s economical development, Lidya Grup Board Chairman Bekir Öz stated; “Many opportunities from information transfer to sales intake to mutual production are evaluated at fairs; this is very important in terms of our country’s economy. Our country needs to increase its export value. This can become true with attandance, promotion and lobby activities in all areas. Fairs are chances for forming new business partnerships and we find them beneficial regarding this”
Reminding that Lidya Grup gained a signifcant growth in the first four months of 2017, Öz continued thusly; “According to the first four months of 2016; a high increase as 75% was reached at the same period of 2017. There may be some decreases in growth numbers because of Ramadan and summer season in the forthcoming months. All these indicate us that we will end 2017 with a growth higher than 2016. ”
Digital Opportunities of Lidya Grup
Company Managing Consultant Rıza Başoğlu, on the other hand, pointed out the opportunities digital printing offers. Başoğlu said; “As known, with digital stepping in, the limited business descriptions occured in analog equipments have developed greatly and generated different investment needs as well as new job opportunities. As a natural consequence of that, markets have grown. Turkey adapted itself to this development very fast. We can say that customers’ business developments and act towards Turkey dynamics played a major role in addition to distributors’ vision and brands’ considering growing markets as an opportunity. ”