Kornit Digital, a digital textile printing technologies manufacturer, acquired Custom Gateway to expand its digital capacity. With the acquisition, Kornit Digital will benefit from Custom Gateway’s cloud-based software workflow solutions for on-demand apparel and home decoration production business models.
Ronen Samuel, CEO of Kornit Digital, said that they were very pleased with the Custom Gateway acquisition, which augments their market-leading capabilities with powerful software. Samuel said that this new capacity will be extensively evaluated, including several strategic clients. Samuel continued his words as follows; “Brands, retailers, suppliers, and fulfillers of all sizes stand to grow considerably through digital transformation, and with Custom Gateway, Kornit will revolutionize on-demand digital textile production with a unique end-to-end solution, giving us a powerful competitive advantage in the market”.
The whole process from order to product shipment is under control
Custom Gateway’s robust and functionality-rich cloud platform is suitable for both B2B and B2C business models and efficiently manages all steps of on-demand production. The platform enables content sourcing, creation, content management, and display at the front end. Orders created are captured by a robust order management system and are directed to the appropriate back-end production sites using sophisticated routing algorithms. Once orders proceed to the production floor, they are smartly routed and managed, to allow for efficient on-demand production on a mass scale.
The entire process from order creation to shipment is enriched; with integrations to existing IT environments, data-driven decisionning, and business intelligence analytics. By seamlessly connecting front end (online or other storefrnt) to the most suitable back end (on-demand production and logistics operation); the technology enables customers to realize the full efficiency, scalability, and profitability benefits of digitization.
Supplementing Kornit’s Konnect platform for visibility and control of print operations; Custom Gateway’s platform offers Kornit customers valuable business insights for agility in the face of market dynamics and disruption.
Two creative cultures share the same vision
Custom Gateway has over 300 active customers globally; including brand names such as the U.K.’s largest fashion retailer Next; as well as other leading sports, fashion, and content brands.
Custom Gateway CEO Andrew Talbot; “We’re excited about bringing these two creative cultures together and know from experience that; Kornit and Custom Gateway are built upon a common vision”. Talbot continued his words as follows; “Together, we will provide global brands and fulfillers optimal control of their business; ensuring swift, socially responsible fulfilment; and in a profitable model that produces and ships orders in real time, without excess inventory or labour”.
Kornit Digital CMO Omer Kulka said; “On-demand production is overtaking traditional retail models, and the producers who harness all available data will win the marketplace”.