EFI Reggiani, having an important place in the Turkish textile industry with its innovative technologies, will exhibit their recently developed digital textile printing solutions at ITM 2022 on June 14-18. New solutions that will further revolutionise the market and support their customers’ business through digital transformation and growth will be featured at the company’s 150 m2 booth. EFI Reggiani Sr Vice President and General Manager Adele Genoni explained the details of the innovations to be exhibited to Textilegence.
Genoni said that they believe that ITM 2022 will be filled with excitement as they finally get to meet their customers and partners face-to-face and also see the printers in action after a long hiatus due to the pandemic. Genoni disclosed; “Although business was able to be conducted online, there is no replacement for meeting in person, where you can network, as well as demonstrate the performances of new printers directly on the exhibition floor. We look forward to showcasing our latest technologies but also to learn and hear feedback and insights on the industry from our customers”.
EFI Reggiani will focus on the needs of industrial customers at the exhibition
Adele Genoni stated that their ITM displays will be focused on industrial customers’ needs; high productivity, high reliability and high accuracy. She relayed that delivering unparalleled performances can provide outstanding printing quality and also effective Total Cost of Ownership through their digital printing solutions. Pointing out the importance of new sustainable textile printing solutions, Genoni said that it will be another important topic that will take place at the exhibition will be in this area. She said that the visitors will be able to learn more about the entry-level, mid-volume and high-volume TERRA platform printers as one of the more environmentally-friendly and easier to integrate solutions for EFI Reggiani. Genoni also stated that they will significantly focus on Industry 4.0 and integrated end-to-end digital solutions, to offer an optimised and smooth experience to their customers thanks to software innovation.
Genoni emphasized the importance of adapting to a fast-changing environment, for satisfying the high level of requirements set by their customers and she said that this is why EFI Reggiani spends a lot of effort in R&D. Genoni stated that the Turkish market has always been very interested in innovation and quality, expressing that they are proud of the long relationship with industrial textile producers in Türkiye and encouraged by the rapid adoption of more sustainable digital technologies from many of these companies.
EFI Reggiani has been operating in Turkey since 1964 and has further strengthened its presence in the region in the last few years with the creation of a local After-Sales Service unit and the expansion of ink R&D and manufacturing. EFI Reggiani made a strategic investment in 2019 by incorporating Bursa-based BDR Boya Kimya, a manufacturer of printing inks.