COTTON USA is promoting U.S. cotton’s quality, responsible production and innovation at the world’s leading trade show for home textiles.

While at Heimtextil in Frankfurt, Germany, on January 9-13, 2017, COTTON USA seized the opportunity to offer sourcing support to the global home textile industry. As an added incentive to the hospitality industry, the association also introduced its new hotel and travel initiative that connects COTTON USA licensed manufacturers with the hotel sector to provide U.S. cotton-rich bedding and towels. This new initiative allows hotel partners to specify and highlight their use of U.S. cotton-rich products so that, in turn, their guests can enjoy the safe and comfortable feeling of “home away from home” when staying at a hotel.”

The association’s pavilion at Heimtextil serves as an international meeting point for the entire cotton trade; including merchants, mills, manufacturers, brands, retailers and the press. COTTON USA, Cotton Incorporated and Supima provided comprehensive information about the global cotton market, sourcing, consumer research, and the marketing/promotional services the U.S. cotton industry offers.

Visitors to the exhibit learned about the association’s Sourcing, Marketing and Licensing Programs; and about the association’s collaboration with leading brands and retailers worldwide. Visitors also viewed innovative product samples from the new collections of international COTTON USA licensees.

COTTON USA is a premium trademark ingredient brand that identifies products made from U.S. cotton through all stages of processing and marketing. The association has strong consumer awareness and preference for COTTON USA; with more than 51,000 product lines and 3.8 billion products having proudly carried the name COTTON USA since 1989. Setting the gold standard for global best practices in cotton production; the United States is well-positioned to continue offering its valued customers steady supplies of quality cotton fiber.

U.S. producers, numbering about 13,000

As an added boost to the association, U.S. cotton producers are leading the way in responsible cotton production practices. U.S. cotton is grown under the strongest, mandatory, enforceable and sustainable farming regulations; that include long-term land conservation and lower water usage. The U.S. system’s transparency allows for constant monitoring and improvement. U.S. producers, numbering about 13,000, comply with stringent U.S. government regulatory requirements; and are committed to the principle of continuous improvement.