Mimaki Eurasia achieved success in the market for the first half of 2018, and gained a market strength parallel to the growth in the signage industry. “The growth rates that have been obtained have shown themselves in signage, graphics and textile printing areas” said Burak Kaftanoglu.
Mimaki, the most important technology supplier of the digital printing industry, supports industrial trends. Mimaki Eurasia restore trust with its end users after completing their restructuring process in 2017. The company has achieved a successful first half by achieving the market goals set for the first six months of 2018 with a wide product range from industrial to start-up operations. Mimaki Eurasia is not only increased the number of users but also carried their relations with existing users one step further with solutions for many application fields, prominently digital printing and digital textile printing.
Mimaki Eurasia Area Sales Manager Burak Kaftanoğlu; “We anticipated that 2018 would be a year in which the market continued to develop, and that was what happened in the first half. The results that we have realized shows particularly remarkable levels in the signage, graphic and textile printing segments.” Saying that Mimaki Eurasia carried out extensive work in order to reach users dealing with all kinds of digital printing business across Turkey, Kaftanoğlu pointed out to serious steps taken to achieve overall market reach and extend to all segments.
Burak Kaftanoglu; Investments are becoming price sensitive
Burak Kaftanoglu; “Mimaki has dozens of digital printing solutions for industrial, medium and beginner levels. Our product portfolio continues to expand every year. For example, this year we introduced a new version of the digital textile printer Tiger 1800B, which has been launched to the market last year. We maintain our market leadership with ever expanding and developing products. This gives our users the advantage of quality and price together.”
During this period, investments began to become more price sensitive both in the signage industry and other digital printing segments. Burak Kaftanoglu underlined that; they received intense demand especially for signage and outdoor applications. Kaftanoğlu pointed to the increase in demand for affordable and fast printing runs, and continued his words saying; “2018 is a crucial year and investors have opted to proceed with firmer steps in the first half of the year to see the path they would take. Those who were able to obtain big orders quickly made their investments. The sales figures show us that there is a strong potential. We aim to reach up to serious market sales figures in the second half of 2018 thanks to this potential.”
Burak Kaftanoğlu noted that especially in the second half of 2018, industrial type digital printers are expected to increase their sales figures. Reminding that while Mimaki is the leader in digital printing industry; they continue to create innovations in 3D printing as well, Kaftanoğlu said; “We will increase our marketing efforts for 3DUJ-553, which will direct innovation in 3D printing and change game rules in the market. The rapidly evolving 3D printing market is quite open to innovation. With this model; Mimaki provides the 3D printing industry with features not previously available.”
Mimaki Eurasia’s innovations will leave their mark on Sign Istanbul and FESPA Eurasia 2018
Burak Kaftanoğlu indicated that Mimaki is going to attend Turkey’s two major printing industry shows: Sign Istanbul and FESPA Eurasia. He underlined that both of the exhibitions are very important for them. Kaftanoğlu stated that Mimaki’s inkjet solutions for signage, graphics, textile printing, promotional printing; and similar fields will be demonstrated at these exhibitions. Kaftanoğlu also explained that they are taking different industry shows under the spotlight as well.
Kaftanoğlu concluded saying; “Digital printing has entered into every aspect of daily life and is constantly expanding to new areas. For this reason, we are now closely examining exhibitions that are related to our field of application. You can see Mimaki Eurasia at many different shows and events in the upcoming period. We plan to meet our users not only at our own industry oriented events; but at exhibitions containing their specialization as well. Considering the potential of digital printing in the shoe, glass, promotion, orientation industries and so on, we cannot miss this opportunity.”