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Asteks focuses on increasing value and power in export markets in 2025

SpinningAsteks focuses on increasing value and power in export markets in 2025

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Asteks, a leading manufacturer of high-quality and durable apron and cots varieties as well as advanced grinding, UV surface treatment and automation solutions, has increased its targets for 2025 after successfully closing 2024. Asteks exhibited its high value-added, advantageous products and solutions and established new business connections by participating in numerous international textile exhibitions last year, and will continue this strategy in 2025. The company will present new products that will both strengthen its brand perception and offer advantages to textile manufacturers by participating in exhibitions in 6 regions where the pulse of the global textile industry beats. The exhibitions that the company will participate in are as follows; Egy Stitch & Tex (20-23 February), DTG Textile & Garment Machinery (20-23 February), Saigontex 2025 (9-12 April), IGATEX Pakistan 2025 (24-26 April), CAITME 2025 (09-11 September) and ITMA ASIA + CITME 2025 (28-31 October).

Asteks Overseas Sales Manager Taner Engin stated that in addition to the contraction in the global market in 2024, the economic conditions in our country are challenging manufacturers and exporters, emphasising that they have demonstrated successful performance as Asteks despite these negativities. “Our company, which has a deep-rooted history and strong capacity, has made significant progress in the global market with both apron and cot products and technology class machine groups. Our export-oriented growth strategy is progressing successfully. For this purpose, we position ourselves on the axis of flexibility and diversity, without being tied to a single market and a single product. In this way, Asteks has become a demanded brand in many places from Uzbekistan to Egypt, from Pakistan to Bangladesh,” he said.

Asteks Overseas Sales Manager Taner Engin   Image Source: Asteks
Asteks Overseas Sales Manager Taner Engin Image Source: Asteks

Engin noted that the growth of the machinery segment by over 25% was effective in the total turnover increase of Asteks in 2024, and explained that Uzbekistan stood out as the most important market with the largest sales share in this process. He explained that the positive development in the Egyptian market in recent years has also started to be reflected in export figures and that the demand for aprons, cots and grinding solutions has also increased following the yarn investments in this market. Engin shared the following information: “Investments in capacity increase in the Turkmenistan market also contribute positively to our sales. In addition, when we are in a strong position, we plan to increase our volume in Bangladesh even more. Europe, Brazil, Vietnam and China also found a place in our sales with certain levels of figures.” He noted that they expect the share and volume of export markets in total turnover to exceed the previous year in 2025, and that for this purpose, works are being carried out for market and product diversification and strengthening ties with local representatives.

Egypt stands out among target markets with its high potential

The first important exhibition that Asteks will participate in this year and show its solutions will be Egy Stich & Tex 2025 to be held in Cairo on February 20-23. Taner Engin stated that they have been participating in this event regularly since 2020, and emphasized that Asteks is among the important suppliers of the market with its advanced technologies and long-lasting products. “We will be displaying the automation and efficiency advantages provided by the combined operation of the 401-SFM grinding machine and the UV-305 Cots surface treatment machine at our booth at the exhibition. In addition, our apron and cots range, which constitute our main product group, and complementary products will be presented to visitors at our booth. The Egyptian textile industry with a high potential, will move its ranks even higher among target markets in the coming period,” he said.

Astek strengthens brand perception and value in the Bangladesh market

DTG Textile Garment Machinery 2025 in Bangladesh, which Asteks will attend simultaneously with the Egypt exhibition, is also of great importance. Asteks has been regularly participating in the exhibition in Dhaka for many years and introducing its products and has already achieved high brand recognition in the market. Preparing to present its solutions to visitors with its local dealers and partners, Asteks has significant power in this market with both its grinding and apron and cots products. Many leading Bangladeshi yarn manufacturers prefer Asteks solutions due to their high quality, durability and efficiency.

Vietnam and Pakistan exhibitions will open doors to new opportunities

Asteks has two events on its exhibition agenda in April; SaigonTex 2025 on April 9-12 and IGATEX Pakistan 2025 on April 24-26. The Far Eastern country of Vietnam is considered a rising star with its geo-strategic location and production power. Asteks, which has been participating in SaigonTex exhibitions since 2022, will meet with the local sector at its booth this year to introduce all product segments and strengthen the brand perception.

Taner Engin said that Pakistan is an important textile manufacturer both in the region and globally, expressing that they are in a strong position in this market. “We have effective and strong references in Pakistan with both our grinding machines and aprons and cots. Leading manufacturers of the sector continue their production with Asteks solutions. We will be ready with our representatives to further strengthen our market network at IGATEX Pakistan 2025,” he continued.

Asteks has been empowering the industry and bringing innovation for 55 years   Image Source: Asteks
Asteks has been empowering the industry and bringing innovation for 55 years Image Source: Asteks

Uzbekistan remains the largest market for Asteks solutions

Uzbekistan with the largest share in Asteks’ exports, continues to strengthen this position with new investments. Taner Engin announced that they received more demand with the new yarn investments in Uzbekistan, and explained that they worked in cooperation with the strong local representative to offer the best solutions. “With Asteks branded aprons and cots, our machinery park has both a better price-performance ratio compared to its competitors and creates more added value to operating costs. We will hold meetings with textile manufacturers for new business opportunities at the CAITME 2025 to be held in Tashkent on September 9-11,” he disclosed.

Asteks takes its place at the first ITMA ASIA + CITME in Singapore

The last exhibition that Asteks will attend in 2025 will be ITMA ASIA + CITME, the most important meeting platform in Asia for the global textile industry that moved from Shanghai to Singapore, to be held on October 28-31. Taner Engin stated that they will attend the event with a strong presentation, saying: “We will give the message that we are together with the textile industry and offer them the best and advantageous solutions, as we do in other events. ITMA has always been an important exhibition for the textile industry that brings together manufacturers and suppliers. We will show our difference with our R&D product technologies and the best aprons and cots at a global event. ITMA ASIA + CITME will also be an important event in determining our 2026 targets and expectations for export markets.”

Asteks has been empowering the industry and bringing innovation for 55 years

Asteks Marketing and Sales Manager Sabri İlknur emphasized that they have been developing automation solutions with aprons, cots and grinding technologies for the global textile market, especially in Türkiye, since 1970. Stating that in addition to product quality, supply and service assurance also add value to their brand, İlknur noted that their recent R&D studies have transformed into innovative products and brought them to the forefront in exports. “While Asteks is transforming into a technology brand, it focuses on the future needs of the textile industry. Our machines with high automation features and Industry 4.0 compatibility eliminate manual intervention and enable the most efficient process. Asteks focuses on adding value to both itself and the textile industry by offering the power it obtains from the market as innovative products. Our customers will continue to experience the confidence and comfort of knowing that they have obtained the ‘best’ from aprons to cots, from grinding machines to automation solutions,” he said.

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