Artificial intelligence (AI), one of the most invested technologies today, is increasing its use in packaging design. Brands that want to create more memorable works with minimum effort are integrating AI technologies into their entire design processes. AI applications that automate stages such as quality control and process automation allow designers to create attractive packaging designs in minutes by analysing large data sets such as consumer preferences. And so forth, this technology, which offers brands advantages such as flexibility in creativity and speeding up the workflow, allows the packaging design to resonate with the target audience. AI applications are preferred in many areas from production to logistics, meanwhile providing several advantages in packaging design. It makes the entire packaging process more efficient; from the material of the packaging to its size, from the use of visuals to fonts.
Stating that packaging designed with artificial intelligence is visible not only on the shelf but in every environment, Tasarist Creative Director Musa Çelik explains the 3 advantages of packaging designs supported by AI technologies as follows:
Sustainable packaging options
As environmental concerns increase, businesses are turning to environmentally friendly packaging solutions. AI offers environmentally friendly options to minimise the ecological impact of packaging materials. Additionally, AI reduces material use and waste in packaging designs, with a minimal carbon footprint.
A comprehensive optimization of the design development process
Artificial intelligence enables packaging designers to achieve better results with minimal effort. By optimizing the design development process, AI enables the practical and cost-effective creation of packaging prototypes. Thus, packaging developers can test different design versions and identify the best and most creative option. In addition to saving time, artificial intelligence also allows optimization of the design quality of printed packaging and labels.
Streamlining an engaging and personalized design process
Another advantage of this technology is that it makes it much easier to implement immersive designs and introduce the packaging to consumers in real time. Artificial intelligence also responds to the desire for personalization, a major trend in consumer behaviour. It enables creation of meaningful packaging designs based on customer behaviour and sales success.