Kornit Digital, which started to be represented by MatTex in the Turkish market as of 2020, exhibited its sustainable and waterless digital textile printing solutions at FESPA Eurasia 2021. Manufacturers had the opportunity to closely experience the Kornit Atlas DTG printer equipped with HD technology at the MatTex-Kornit booth, which produces with zero water consumption, and learned about the features of this technology. One-on-one meetings were held with both domestic and foreign textile and textile printing manufacturers at the booth where officials of Kornit Digital, one of the leading brands in DTG (direct-to-garment) and DTF (direct-to-fabric), were also present.
MatTex General Manager Doğu Pabuççuoğlu said that the meetings were very productive and stated that they met the expectations of Turkish textile manufacturers, who have been waiting impatiently to examine HD technology for a long time. Pabuççuoğlu relayed that all printing industry professionals visited their booth to see Kornit Digital technologies on-site and noted; “Apart from our Kornit Atlas sales finalized at the exhibition, we are making a strong start to 2022 with preliminary agreements we made with lots of manufacturers”.
Visitors at the MatTex-Kornit booth witnessed printing with zero water consumption
Stating that they are in contact with all elements of the textile industry in line with the mission of MatTex, Doğu Pabuççuoğlu said that they intensified their marketing efforts on digital printing with zero water consumption and continued as follows:
“On the second day of FESPA Eurasia, TİHCAD (Textile Exporters and Employees Association) Chairperson Ergin Aydın and Member of the Board of Directors Deniz Dikmen; Nişantaşı University Faculty of Art and Design, Head of Textile and Fashion Design Department, Dr. Nursen Geyik Değerli and our university’s young designer candidates visited our booth. We were able to print their own unique designs on clothes during their visit and we created great enthusiasm in our students, who gave us great hopes for the future. Our students were informed about the contribution of being able to print with zero water consumption to sustainable life”.
Ergin Aydın expressed his appreciation by saying; “I was very impressed by the fact that Kornit Digital technologies can digitally print with Zero Water Consumption, comply with the principles of sustainability, offer high quality and fast printing regardless of fabric type, as well as make personalized photorealistic 3D printing”. Nursen Geyik Değerli underlined that their cooperation with MatTex is very effective and said that the print pattern designs of her students turned into products with Kornit Atlas. Değerli said; “The cooperation between university education and the printing industry is very valuable. Our cooperation will continue. It is very important for the designers of the future to learn these technologies”. Doğu Pabuççuoğlu stated that there will also be cooperation in new projects in the future.
ETF invests in Kornit printing solution that set to zero clean water consumption
TGSD Co-Chair and ETF (European T-shirt Factory) Chairperson of the Board Sanem Dikmen was among the visitors of the MatTex-Kornit booth. Dikmen examined the Kornit Atlas printer on-site and later decided to purchase it. Dikmen participated in the demo process with the technical service team and said that Kornit Digital printing technologies offer advantages in sample and mass production compared to the traditional production method. Emphasizing the importance of high wash fastness, Dikmen said; “As ETF, we attach importance to sustainable textile printing. We have taken an important step in this direction with a water treatment plant that we have established in our factory with our own means. In this context, Kornit Digital’s printing technologies that set to zero clean water consumption have been the most important factor in our investment”.
Tailor-made and stock-free production contributes to the manufacturer
The increase in sales on the internet in recent years and the adoption of this sales system by almost all large and medium-sized manufacturers have brought personalized designs and production to the fore. Manufacturers found the opportunity to produce with minimum stock and meet the tailor-made production that has risen to the upper levels with the pandemic, with Kornit Digital technologies.
E-commerce managers from domestic and international textile brands visiting the MatTex-Kornit booth at FESPA Eurasia were informed about the Custom Gateway software developed by Kornit Digital. Doğu Pabuççuoğlu said; “Our manufacturers, who will use the Custom Gateway software, will start to use their stock costs budget for the business development process”.
Pabuççuoğlu stated that they will continue to work to support sustainable life in 2022 and thanked FESPA Eurasia management, all visitors and all participants who visited the MatTex-Kornit booth.
