The Company hosted its visitors at Hall B2 Stand B2.221 in the fair between the dates of 3-6 February.
The activewear market is the fastest-growing sector of the $1.7 trillion global textile business. The Woolmark Company’s investment in the sports and outdoor market seeks to build demand pressure in a consumer segment that has experienced rapid growth over the past decade and one in which wool, as a fibre, has had a relativity low market share.
Increased competition in this activewear market means a growing number of brands are looking to innovate with natural performance fibres, such as Australian Merino wool. This move not only allows for a point of difference, but also fulfils the demand of an environmentally-aware consumer seeking a healthier lifestyle.
In partnership with manufacturers and retail brands these wool and wool-rich products – such as for yoga, hiking and cycling – are gaining consumer acceptance, with the latest and most innovative products that were on display at The Woolmark Company’s stand, located in Wool Street.
The future of wool outer-wear
The latest edition of The Wool Lab Sport will be available for viewing; providing direct access to the world’s most innovative technical performance fabrics and yarns for Spring/Summer 2020. Included in the sourcing guide are 100% wool and wool-rich outer-wear fabrics; offering protection from the elements whilst maximising wool’s natural benefits of comfort and breathability. The selection includes a wide variety of fabric types and technical blends in single and double weaves; or in laminated and bonded versions. Of particular interest is a unique wool-rich windbreaker at a weight of less than 60gsm.
Mid- and base-layers continue to grow; with special lightweight constructions in 100% wool along with unique blends; such as with Cordura and ripstop alternatives. The Wool Lab Sport also highlights the latest knitting technology; utilising high-tech ADF knitting techniques, giving wool products the extra edge.
“The rapid growth in demand for technical textiles has significantly boosted Merino wool’s prominence in the sportswear industry; due to the fibre’s naturally inherent qualities,” says The Woolmark Company Managing Director Stuart McCullough. “As consumers demand more from their products; they turn to brands who in turn look to us to innovate with fabric constructions and manufacturing techniques; pushing the limits of sportswear and taking the fibre even further into the future.”