82% of visitors consider FESPA Eurasia the most important event in the region. FESPA Eurasia 2018, the region’s leading event for screen, textile and digital wide format, returns to Istanbul, Turkey from 6 to 9 December 2018.
2018 will be the sixth edition of the exhibition, which has gone from strength to strength, growing its visitor audience by 25% since the first event in 2013. The last FESPA Eurasia, which took place in 2017 attracted 8,761 unique visitors. Roz Guarnori, Exhibitions Director at FESPA comments: “Since the launch of FESPA Eurasia in 2013 we have developed our visitor proposition for the show, bringing both new and previous attendees to the show each year. The fact that more and more visitors are staying for longer than one day demonstrates that visitors are engaged with the exhibition and its relevance to the market. That’s reflected in that over 82% of visitors consider FESPA Eurasia to be the most important show in the region to attend for their business.”
93% of visitors are decision makers
Visitor data from FESPA Eurasia 2017 demonstrates the quality of visitors the event attracts; 93% of visitors to the event are decision makers or are involved in the decision making process. The data also shows that the average budget per visitor was €134,678, with 80% confirming they had plans to buy at the exhibition or within 12 months.
Exhibitor, FPI Tekstil commented on the internationality of the audience and quality of visitors; “We were extremely pleased with FESPA Eurasia 2017. It gave us the opportunity to meet with market leaders and decision-makers from Turkey, Europe and North Africa. FESPA proved once again to be the right place for growing our business.” Abdul Moghith Alkhawam – FPI Tekstil
This year’s event will take place at a new venue, Istanbul Expo Centre (İFM), occupying two halls – 9 and 10. The exhibition centre is located near the city centre and has multiple travel connections; making it an easy journey for visitors from Turkey and further afield. The move to the new venue for 2018 has enabled FESPA to offer more competitive rates for exhibitors; with savings of up to 40%.
FESPA Eurasia 2018 with the partnership of ARED
FESPA Eurasia is hosted in partnership with FESPA’s Turkish Association, ARED; which means that the event will effectively reflect the needs and challenges of the regional Eurasia market. Roz continues: “Being a Federation of national Associations is one of our unique selling points. We work closely with our Associations to ensure that our events are tailored to the needs of the local audience. ARED runs the exhibition on the ground, ensuring that it will be relevant to today’s print service providers in Eurasia. FESPA’s global expertise in wide format print exhibitions will ensure that FESPA Eurasia 2018 will be the key event for speciality printers locally and further afield; and will continue its position as the region’s premier event in this market.”
With the opportunity to meet and network with both leading and local manufacturers and access to free educational features; FESPA Eurasia is the most effective business event for both speciality print exhibitors; and print service providers in Eurasia in 2018.