With a 13% growth rate compared to previous year Xerox emphasized the importance of middle segment digital printing solutions in their sales figures. The brand with its large product portfolio adopts the principle of providing the right solution in order to help their customers grow.
Xerox Corporation, an expert in digital printing equipment, document management, high quality printers and printing software, is viewed as a global technology leader with its 11 billion dollar value. USA centred brand has a branch office in more than 160 countries. Their Turkey branch has a successful history of 28 years in Turkish Market. Xerox Turkey General Manager Burak Özer has reviewed the market for Textilegence readers.
Burak Özer says despite the narrowing and shrinkage in many aspects of the market, there is a boom in digital printing market with the coming of 2017. Global, national, political and economical factors influence the digital printing market directly according to Özer, he adds that the growth and stability will affect the growth of the market positively. Özer accounted Xerox’s Turkish market position as; “As Xerox Turkey we forecast better and attainable results in 2017 compared to previous years. Many companies from different sectors are aware of the advantages of investment and infrastructure work on digital printing. Investments on digital printing are not deferrable anymore.”
Xerox obtained %13 growth
Xerox has grown by 13% compared to previous year, Burak Özer states sales doubled up especially in middle segment colored digital printing products compared to 2016. Enclosing that they see an important grow in middle segment colored digital printing products sales Özer explains 30% of the general growth in Xerox consists of these products. Özer; “this is caused by the end user’s, the customer’s ability to produce the documents themselves. Middle segment printing systems are easier both investment and usage wise. Printing centers and printing houses are fully focused on color production because color production is the main cash cow, black and white production has a much limited opportunity.”
Özer stated that Xerox iGen series digital printing systems positioned in high production segment has achieved approximately 30% growth compared to previous year.
Digital inkjet printing systems are rapidly becoming widespread due to their relevant costs and ability to make high volume printing applications possible according to Özer, inkjet printing is also very important for Xerox. Özer; “We have launched Xerox Brenva HD where we bring together printing on sheet paper with inkjet technology and continuous form inkjet machine Xerox Trivor in the Turkish Market and we are extremely happy with the high demand to these machines.”
Burak Özer said some companies favour printing speed, some companies favour the added value and some companies favour printing quality while he was explaining the customer demand criteria. Özer summarizes Xerox’s priority as “helping customers grow”; “We support our customers with our business development programmes in accord with the customer’s profit yielding plan. In this regard we advise the most suited and significant products to our customers.”
Xerox ‘s Investments will continue to increase in 2018
In his end year expectation Burak Özer stated they were expecting to close the year with better results compared to 2016. Özer concluded; “Many companies are re-enacting their printing investment plans which were on hold. I predict this investment trend will continue increasingly in 2018. Furthermore I also want to add that we are very ambitious and expect a growth in this area with our recently launched Xerox VersaLink and Xerox AltaLink product families and 29 new office appliances equipped with the cutting-edge software ConnectKey. We will continue to be one of the main players in the market, increase our market share and develop new solutions and products focused on customers’ needs with our expert workforce and affiliates.”